Davao, Get Ready: Bratpack Unleashes Its Bold New Look at Ayala Malls Abreeza!

DAVAO CITY, PHILIPPINES — Davao’s streetwear, outdoor, and lifestyle scene is officially levelling up! Bratpack, the ultimate youth culture destination under the Primer Group of Companies, has unleashed its brand-new, high-energy location on the 2nd Level of Ayala Malls Abreeza. Having officially opened its doors on September 19, 2026, this newly transformed spot is tearing up the old retail rulebook to give Mindanawon trendsetters an immersive space built for pure self-expression.
Bratpack Ayala Malls Abreeza store entrance Bratpack Ayala Malls Abreeza accessories display

Where Global Utility Meets Mindanao Style

Engineered for students, digital nomads, and urban explorers, the new location bridges high-function outdoor utility with modern street fashion through an open, effortless store layout that makes gearing up for daily city commutes or weekend escapes into Mindanao’s rugged landscapes seamless.

The shelves bring together the absolute best of global performance gear featuring heavy-duty travel gear, tech sleeves, and everyday carry essentials from powerhouses like Herschel Supply Co., Hydro Flask, JanSport, and The North Face alongside a curated spotlight on homegrown local champions, including Don’t Blame the Kids (DBTK), Wallex, and Store It.

Bratpack backpacks and travel gear display Bratpack local and lifestyle product display

Claim Your Canvas at the DIY Customization Table

Because standard gear just doesn't cut it anymore, Bratpack is putting the creative power straight into your hands with its dedicated Tote Bag Customization Table.

Shoppers unlocking a minimum purchase of ₱3,500 get instant access to this interactive station to stamp, patch, and design their very own Bratpack canvas tote bag, turning everyday utility into a one-of-a-kind statement piece.

Bratpack DIY customization area Bratpack store interior and product display

Store Location:
Level 2, Ayala Malls Abreeza, J.P. Laurel Ave, Davao City

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