“We are on a quest to be the greatest and the greenest lifestyle care brand, so you can do what you love while loving the planet’.

The Primer Group of Companies added a new brand, DFNS, in its portfolio last year and is available already in concept stores such as The Travel Club, Res|Toe|Run, R.O.X., and Bratpack.

DFNS
A sustainable, eco-friendly lifestyle (footwear, apparel, hygiene) care brand made from plant-based and water-based formulations, and is powered by air.

DFNS aims to do what’s right -- to be the greenest, most eco-friendly and sustainable alternative in terms of lifestyle care, and influence humans to coexist with the biosphere. The brand advocates sustainable lifestyle among its consumers. Allowing them to do what they love - be it sports, travel, fashion or the outdoor sneaker activities while taking care of the planet.

RAISE THE BAR: THE INNOVATIVE PRODUCT TECHNOLOGY

DFNS products are powered by air through the Airopack®  Technology - an innovation that’s safe for both the consumer and the environment. Compared to the traditional aerosol that uses pressurized gas to propel its content and releases harmful solvents in the atmosphere. Airopack® uses compressed air instead of volatile chemicals so every spray releases only the actual product and nothing more.

ECO-FRIENDLY SOLUTIONS: THE CORE COLLECTION

DFNS products are eco-friendly - water-based, biodegradable, non-toxic and solvent-free.

Do less with the DFNS Apparel Launder - a clothing deodorizer that fluorocarbon-free spray also neutralizes odor. Available in 35ml (P490), 85ml (P590) and 185ml (P990) bottles.

Wear more, wash less with the DFNS Denim Launder - the sustainable way to clean your jeans. The water-based, biodegradable spray neutralizes odors, leaving denim refreshed and with nice smell. Available in 85ml (P590) and 185ml (P990) bottles.

The DFNS Footwear Protector - is a sustainable, water-based, solvent-free spray that is safe to use even inside the shoes. It protects shoes of any materials - leather, suede, nubuck, canvas and others. Available in 85ml (P690) and 185ml (P990) bottles.

The DFNS Footwear Refresher - is a sustainable shoe spray that uses active probiotics to deodorize footwear. It is water-based, non-toxic and 100% biodegradable. It is safe to use for any material - leather, suede, nylon, nubuck, canvas and others. Available in 150ml (790).

Clean and dirty shoes with the DFNS Footwear Cleaner - a water-based, non-toxic, sustainable cleaning gel is biodegradable and safe for any shoe material - leather, suede, nylon, nubuck, canvas and others. Available in 185ml (P990).

The DFNS Cleaning Kit contains a brush, cloth and the Footwear Cleaner in 90ml tube. Priced at P1,190.

Stay safe sustainably when you’re on the go with DFNS Hygiene collection. It’s 100% biodegradable alcohol-free formula is made entirely from plant-based ingredients with natural anti-microbial properties that protect against a wide range of germs. Available in: Hygiene Spray 750ml (P1,390), Hygiene Hand Gel 1L (P1,990), Hygiene Hand Cream 90ml (P590).